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Selling an API: drug master file, certificate of suitability, audit history and the sample-to-order path

Ensure your API sales team understands every regulatory hurdle before the deal closes.

7 audio modules in three lengths: the whole course takes 1 h 10 min as a briefing and 5 h 50 min expanded. Workbook, transcript and sources per module, a recorded multiple-choice questionnaire, a certificate per learner. Written for Sales, BD, RA.

The moment it goes wrong

A rejected Drug Master File submission can halt your sales cycle for months, wasting significant resources. Failing a pre-approval inspection means losing the client and potential market share. These delays directly impact your revenue targets and damage client trust.

What changes after this course

Your team will confidently discuss Drug Master File requirements and Certificate of Suitability (CEP) processes. They will know how to prepare for customer audits and manage sample requests. You will receive a record of completion for each participant, documenting their compliance training.

How long it takes, by who is listening

Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.

Briefing1 h 10 min10 min a module, for executives, sales and anyone who must know the rules, not run them
Standard2 h 55 min25 min a module, for regulatory, quality and business-development staff
Expanded5 h 50 min50 min a module, for technical staff who run the procedure day to day
Who takes this courseLengthTotal time
Business development and export salesBriefing1 h 10 min
Regulatory affairsStandard2 h 55 min

What is in the course, module by module

7 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.

  1. 1Explain the API supply chain and its regulatory landscape

    • Identify the critical stages in the Active Pharmaceutical Ingredient supply chain.
    • Understand the global regulatory bodies impacting API sales, such as the FDA and EMA.
    • Recognize the difference between a raw material and a finished Active Pharmaceutical Ingredient.
  2. 2Manage the Drug Master File submission process effectively

    • Describe the contents and purpose of a Type II Drug Master File.
    • Understand the electronic Common Technical Document (eCTD) format for submissions to regulatory agencies.
    • Identify common mistakes that lead to Drug Master File deficiencies and delays.
  3. 3Secure a Certificate of Suitability (CEP/COS) for your API

    • Explain the role of the European Directorate for the Quality of Medicines & HealthCare (EDQM) in issuing a Certificate of Suitability.
    • List the key documents required for a Certificate of Suitability application.
    • Identify how a missing Certificate of Suitability can delay market entry for your customers.
  4. 4Prepare for and manage customer regulatory audits

    • Outline the typical scope and focus of a pre-approval inspection by a customer.
    • Describe how to respond effectively to audit findings and implement Corrective and Preventive Actions (CAPA).
    • Understand the cost implications of a failed audit, including lost sales and remediation efforts.
  5. 5Ensure your API meets Good Manufacturing Practice (GMP) standards

    • Define the principles of ICH Q7: Good Manufacturing Practice Guidance for Active Pharmaceutical Ingredients.
    • Explain the contents and importance of a Site Master File for regulatory compliance.
    • Understand how quality agreements protect both the supplier and the customer in API transactions.
  6. 6Manage the API sample-to-order process efficiently

    • Describe the critical steps from initial sample request to a confirmed API order.
    • Explain the importance of providing accurate stability data with API samples.
    • Identify how long lead times for samples or orders can impact a customer's project timeline.
  7. 7Integrate regulatory knowledge into your API sales strategy

    • Formulate persuasive sales arguments based on your API's regulatory compliance status.
    • Identify potential regulatory risks early in the sales cycle to prevent future issues.
    • Understand how to position your company's audit history as a competitive advantage.

Price for this title

One licence, 7 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.

€2,730€4,368€6,825for the whole company, 12 months

Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.

Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.

Ask about custom courses and custom pricing

Who this is for

Roles: Business development and export sales, Regulatory affairs,

Businesses: every kind of pharma company

Countries: India China Türkiye Korea Japan Taiwan Egypt, Gulf and MENA Brazil and Latin America Pakistan, Bangladesh and Vietnam United States Europe

What you receive

  • Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
  • Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
  • Companion workbook. Exercises and checklists per module, ready to file.
  • Full transcript. Searchable, printable, quotable in your procedures.
  • Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
  • Certificate per learner. Name, course, hours, guideline version, date.
  • Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.

English first. Other languages are available in test mode on request.

Request a free sample module

Free sample module

Hear one full module, in all three lengths, before you spend a cent. Tell us your company and the role you want trained, and we send a complete sample module with its workbook and transcript.

Request the free sample on WhatsApp

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