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Prospecting by email and professional networks in a regulated industry: what to write, what never to write
Ensure your team's outreach secures deals, not regulatory fines or lost trust.
The moment it goes wrong
A poorly worded email or social media message can quickly lead to an FDA or EMA complaint. This risks an audit, damages your company's reputation, and can halt critical business development efforts. Your team's non-compliant communication could cost you significant deals and regulatory scrutiny.
What changes after this course
Your sales, business development, and marketing teams will confidently craft compliant outreach messages. They will understand the specific rules for email and professional networks in pharma. You will receive a full training record for your internal compliance documentation.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 50 min |
| Marketing and communications | Briefing | 50 min |
What is in the course, module by module
5 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand the core regulations governing digital pharma communication.
- Identify the key sections of the Federal Food, Drug, and Cosmetic Act relevant to digital promotion.
- Recognize how the Prescription Drug Marketing Act applies to online engagement strategies.
- Determine the specific impact of EU Directive 2001/83/EC on pharmaceutical advertising via email.
2Write compliant and effective prospecting emails for pharma.
- Apply the principles of fair balance and accurate representation in email subject lines.
- Structure email content to include mandatory disclosures without overwhelming the recipient.
- Avoid common pitfalls in promotional claims that trigger regulatory scrutiny under 21 CFR Part 202.
3Engage on LinkedIn and other networks without compliance risks.
- Differentiate between personal and professional profiles for pharmaceutical company representatives.
- Formulate compliant direct messages and connection requests on platforms like LinkedIn.
- Understand the specific risks of sharing or commenting on third-party content in a regulated context.
4Handle prospect data and privacy according to global regulations.
- Comply with the General Data Protection Regulation (GDPR) when collecting and storing contact information.
- Implement best practices for obtaining and documenting consent for email communications.
- Recognize the implications of the California Consumer Privacy Act (CCPA) for outreach data management.
5Respond to inbound questions and address compliance concerns professionally.
- Follow established procedures for reporting adverse events or product complaints received via digital channels.
- Draft compliant responses to specific product inquiries, ensuring medical accuracy and regulatory adherence.
- Understand the internal process for escalating potential compliance breaches or non-compliant content.
Price for this title
One licence, 5 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: India China Türkiye Korea Japan Taiwan Egypt, Gulf and MENA Brazil and Latin America Pakistan, Bangladesh and Vietnam United States Europe
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module