Courses › Sales skills, selling across cultures, and the objections per market
Objections Japanese and Korean buyers raise against a supplier from Türkiye, and the answer to each one
Avoid silence and lost deals with your key Japanese and Korean pharma buyers.
The moment it goes wrong
Your sales team works hard to build trust with Japanese and Korean pharmaceutical companies. A deal seems almost done, then suddenly emails go unanswered. You lose months of effort and significant revenue because a specific objection was not addressed correctly early on.
What changes after this course
After this course, your team will confidently address common buyer objections from Japan and Korea. They will know specific regulatory points and cultural expectations to close deals. You will have a certified training record for your sales staff, demonstrating their advanced market readiness.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h |
| Owner, CEO and board | Briefing | 1 h |
What is in the course, module by module
6 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Identify key Japanese and Korean pharmaceutical regulations.
- The Japanese Pharmaceuticals and Medical Devices Agency (PMDA) guidelines shape buyer demands.
- Korean buyers refer to the Ministry of Food and Drug Safety (MFDS) standards for supplier evaluation.
- Misunderstanding Pharmaceutical Inspection Co-operation Scheme (PIC/S) GMP requirements costs deals.
2Explain Türkiye's quality systems in a globally compliant way.
- Explain how Türkiye's GMP compliance aligns with PIC/S standards for international acceptance.
- Describe the specific audit findings that cause concern for Japanese and Korean quality teams.
- A failure to provide detailed Corrective and Preventive Action (CAPA) reports costs trust and business.
3Present impeccable documentation that satisfies strict Asian requirements.
- Understand the precise requirements for batch records and certificates of analysis for export.
- Identify data integrity red flags in analytical reports that lead to buyer rejection.
- Incorrect or incomplete stability data submissions cause delays and can cancel product registrations.
4Reassure buyers about Türkiye's supply chain stability and logistics.
- Address concerns about lead times and shipping routes from Türkiye to East Asian markets.
- Explain contingency plans for potential disruptions, demonstrating supply chain resilience.
- A lack of transparent communication about production delays damages long-term buyer relationships.
5Communicate effectively, respecting Japanese and Korean business etiquette.
- Recognize indirect communication styles and unspoken expectations in Japanese business interactions.
- Understand the importance of hierarchy and decision-making processes in Korean pharmaceutical firms.
- A perceived lack of respect for local customs can lead to a breakdown in negotiations.
6Formulate compelling answers to specific buyer objections from Japan and Korea.
- Prepare responses for questions regarding Turkish economic stability and its impact on pricing.
- Outline the process for providing additional regulatory documentation requested by PMDA or MFDS.
- Failing to provide a clear, concise answer to a technical query suggests a lack of expertise.
Price for this title
One licence, 6 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales,
Businesses: every kind of pharma company
Countries: Türkiye
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module