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Courses › Sales skills, selling across cultures, and the objections per market

Objections Japanese and Korean buyers raise against a supplier from Taiwan, and the answer to each one

Prevent deal-breaking objections from Japanese and Korean pharma buyers.

6 audio modules in three lengths: the whole course takes 1 h as a briefing and 5 h expanded. Workbook, transcript and sources per module, a recorded multiple-choice questionnaire, a certificate per learner. Written for Taiwan sales.

The moment it goes wrong

Your sales team presents a strong offer, then the Japanese client goes silent for weeks. A Korean partner suddenly demands an unscheduled audit, delaying product approval and costing valuable market entry time. These unforeseen rejections damage your reputation and lead to significant lost revenue.

What changes after this course

Your team will confidently anticipate and address common objections from Japanese and Korean buyers. They will know how to articulate compliance with PMDA and MFDS standards and explain supply chain stability. You will receive a detailed training record and individual certificates for all sales personnel.

How long it takes, by who is listening

Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.

Briefing1 h10 min a module, for executives, sales and anyone who must know the rules, not run them
Standard2 h 30 min25 min a module, for regulatory, quality and business-development staff
Expanded5 h50 min a module, for technical staff who run the procedure day to day
Who takes this courseLengthTotal time
Business development and export salesBriefing1 h
Owner, CEO and boardBriefing1 h

What is in the course, module by module

6 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.

  1. 1Anticipate Japanese Buyer Priorities and Cultural Nuances

    • The crucial role of long-term relationship building in Japanese business.
    • How nemawashi and consensus-building influence purchasing decisions.
    • The mistake of assuming a direct "yes" means immediate agreement.
  2. 2Respond to Japanese Questions on Quality and PMDA Compliance

    • The specific focus of Japanese Pharmaceuticals and Medical Devices Agency (PMDA) inspections for foreign suppliers.
    • How to present your Good Manufacturing Practice (GMP) documentation to meet Japanese expectations.
    • The cost of incomplete documentation during a PMDA audit.
  3. 3Build Trust and Stability for Japanese Supply Chains

    • The importance of transparent communication about potential supply disruptions.
    • How to demonstrate a resilient supply chain strategy for critical raw materials.
    • The decision-making process for Japanese companies when evaluating supplier reliability.
  4. 4Understand Korean Buyer Expectations and Communication Styles

    • The emphasis on speed and efficiency in Korean business negotiations.
    • How Kibun and indirect communication can impact deal progress.
    • The mistake of misinterpreting silence during a Korean business meeting.
  5. 5Address Korean MFDS Compliance and Technical Requirements

    • The key requirements of the Ministry of Food and Drug Safety (MFDS) for imported pharmaceutical products.
    • How to prepare for an unexpected MFDS on-site audit for your facility.
    • The specific data and documentation needed for Korean product registration.
  6. 6Handle Korean Objections on Price, Delivery, and Support

    • The typical negotiation approach for pricing with Korean pharmaceutical companies.
    • How to clearly communicate your delivery timelines and contingency plans.
    • The importance of demonstrating strong post-sales technical support capabilities.

Price for this title

One licence, 6 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.

€2,340€3,744€5,850for the whole company, 12 months

Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.

Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.

Ask about custom courses and custom pricing

Who this is for

Roles: Owner, CEO and board, Business development and export sales,

Businesses: every kind of pharma company

Countries: Taiwan

What you receive

  • Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
  • Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
  • Companion workbook. Exercises and checklists per module, ready to file.
  • Full transcript. Searchable, printable, quotable in your procedures.
  • Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
  • Certificate per learner. Name, course, hours, guideline version, date.
  • Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.

English first. Other languages are available in test mode on request.

Request a free sample module

Free sample module

Hear one full module, in all three lengths, before you spend a cent. Tell us your company and the role you want trained, and we send a complete sample module with its workbook and transcript.

Request the free sample on WhatsApp

or email [email protected], or leave your details: