Pharma Lectures

Courses › Sales skills, selling across cultures, and the objections per market

Objections Japanese and Korean buyers raise against a supplier from Pakistan, Bangladesh and Vietnam, and the answer to each one

Stop losing Japanese and Korean deals because you misunderstand their core objections.

6 audio modules in three lengths: the whole course takes 1 h as a briefing and 5 h expanded. Workbook, transcript and sources per module, a recorded multiple-choice questionnaire, a certificate per learner. Written for Pakistan, Bangladesh and Vietnam sales.

The moment it goes wrong

Your sales team struggles to close deals with Japanese and Korean pharmaceutical companies. Calls often end without clear next steps, and follow-ups go unanswered. This results in significant lost revenue and wasted sales effort.

What changes after this course

Your team will confidently address specific Japanese and Korean buyer concerns. They will know exactly what to say to secure trust and advance negotiations. You will receive a full training record and completion certificates for each participant.

How long it takes, by who is listening

Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.

Briefing1 h10 min a module, for executives, sales and anyone who must know the rules, not run them
Standard2 h 30 min25 min a module, for regulatory, quality and business-development staff
Expanded5 h50 min a module, for technical staff who run the procedure day to day
Who takes this courseLengthTotal time
Business development and export salesBriefing1 h
Owner, CEO and boardBriefing1 h

What is in the course, module by module

6 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.

  1. 1Understand Japanese and Korean pharmaceutical regulatory bodies

    • The Pharmaceuticals and Medical Devices Agency (PMDA) in Japan governs drug approval and post-market safety.
    • The Ministry of Food and Drug Safety (MFDS) in South Korea regulates all pharmaceutical products.
    • Recognize the strong cultural emphasis on long-term partnerships influencing initial buyer trust.
  2. 2Address quality management system concerns from Asian buyers

    • Japanese buyers often scrutinize your interpretation and adherence to ICH Q10 Pharmaceutical Quality System guidelines.
    • Korean partners will closely examine your Corrective and Preventive Action (CAPA) processes and documentation.
    • A common mistake is assuming global GMP certificates fully satisfy specific local audit expectations.
  3. 3Build confidence in your supply chain stability and transparency

    • Japanese companies demand clear visibility into raw material sourcing and sub-supplier qualification processes.
    • Korean buyers frequently request detailed risk mitigation plans for potential supply chain disruptions.
    • The cost of a rejected batch due to insufficient traceability documentation can be a significant financial loss.
  4. 4Improve communication effectiveness with Japanese and Korean partners

    • Understanding the importance of indirect communication and hierarchy in Japanese business interactions is vital.
    • Korean buyers value precise, factual responses and detailed data over general assurances in discussions.
    • A common mistake is failing to provide timely, comprehensive updates, leading to perceived unreliability.
  5. 5Master specific regulatory documentation for Japan and Korea

    • Japanese buyers expect compliance with specific aspects of the Japanese Pharmacopoeia beyond international standards.
    • Korean regulatory submissions often require specific data formats and accurate language translation.
    • The cost of non-compliance includes potential market access delays or even product rejection at customs.
  6. 6Prepare for successful audits by Japanese and Korean companies

    • Japanese auditors will focus intensely on data integrity and the consistency of all quality records.
    • Korean audit teams often conduct rigorous on-site inspections of manufacturing facilities and procedures.
    • A key decision point is how quickly and thoroughly you address audit observations and provide evidence.

Price for this title

One licence, 6 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.

€2,340€3,744€5,850for the whole company, 12 months

Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.

Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.

Ask about custom courses and custom pricing

Who this is for

Roles: Owner, CEO and board, Business development and export sales,

Businesses: every kind of pharma company

Countries: Pakistan, Bangladesh and Vietnam

What you receive

  • Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
  • Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
  • Companion workbook. Exercises and checklists per module, ready to file.
  • Full transcript. Searchable, printable, quotable in your procedures.
  • Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
  • Certificate per learner. Name, course, hours, guideline version, date.
  • Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.

English first. Other languages are available in test mode on request.

Request a free sample module

Free sample module

Hear one full module, in all three lengths, before you spend a cent. Tell us your company and the role you want trained, and we send a complete sample module with its workbook and transcript.

Request the free sample on WhatsApp

or email [email protected], or leave your details: