Courses › Sales skills, selling across cultures, and the objections per market
Objections Americans raise against a supplier from Korea, and the answer to each one
Ensure your American deals close without the silence that precedes a lost contract.
The moment it goes wrong
Your sales team presents a great product, but then the American prospect goes quiet. Weeks pass with no follow-up calls or emails. This silence often means a deal is dead, costing your company significant revenue and market entry opportunities due to unaddressed concerns about Korean suppliers.
What changes after this course
After this course, your sales team will confidently address common American objections before they become deal-breakers. They will know exactly what to say and how to reassure American clients. You will hold a verified training record for each team member, demonstrating their readiness for the US market.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h |
| Owner, CEO and board | Briefing | 1 h |
What is in the course, module by module
6 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Explain US Food and Drug Administration (FDA) compliance expectations clearly.
- Recognize the importance of current Good Manufacturing Practice (cGMP) for US pharmaceutical imports.
- Identify key sections of the Federal Food, Drug, and Cosmetic Act relevant to your products.
- Describe the potential cost of an FDA warning letter, including import bans and market exclusion.
2Confirm data integrity and transparency practices for US clients.
- Articulate your company's approach to ALCOA+ principles for data accuracy and completeness.
- Explain how audit trails on manufacturing systems meet US regulatory expectations.
- Prevent the mistake of vague responses that lead to customer distrust and audit failures.
3Bridge cultural gaps and communicate effectively with US counterparts.
- Understand the American preference for direct communication and clear expectations.
- Identify common non-verbal cues that can be misinterpreted in cross-cultural discussions.
- Avoid the costly error of delayed responses that signal unreliability to US buyers.
4Reassure clients about supply chain security and delivery reliability.
- Describe your process for ensuring supply chain integrity from raw material to delivery.
- Explain Incoterms 2020 rules for defining shipping responsibilities and costs.
- Outline the impact of a customs delay, including production halts and lost revenue.
5Establish trust regarding intellectual property and contract terms.
- Explain your company's policy for protecting client intellectual property rights.
- Detail the legal framework for contract enforcement between Korean and US entities.
- Prevent the mistake of unclear contract language that can lead to costly legal disputes.
6Demonstrate responsive after-sales support and issue resolution.
- Outline your standard operating procedure for handling customer complaints and deviations.
- Describe your technical support structure available to US pharmaceutical clients.
- Recognize the financial impact of unresolved issues, including reputational damage and lost future sales.
Price for this title
One licence, 6 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales,
Businesses: every kind of pharma company
Countries: Korea
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module