Pharma Lectures

Courses › Sales skills, selling across cultures, and the objections per market

Closing a pharma deal: trial order, qualification lot, framework, and what to do when it stalls

Your next pharma deal is stuck; learn how to close it or risk losing the business.

6 audio modules in three lengths: the whole course takes 1 h as a briefing and 5 h expanded. Workbook, transcript and sources per module, a recorded multiple-choice questionnaire, a certificate per learner. Written for Sales, BD.

The moment it goes wrong

A promising deal stalls after the trial order. Weeks turn into months of silence, wasting valuable sales time. Your team misses revenue targets, and a competitor secures the contract, costing your company significant market share and future growth.

What changes after this course

Your team will confidently guide deals from trial order to framework agreement. They will clarify next steps when a negotiation slows, ensuring progress. You will receive a training record for your team, demonstrating their enhanced sales capabilities.

How long it takes, by who is listening

Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.

Briefing1 h10 min a module, for executives, sales and anyone who must know the rules, not run them
Standard2 h 30 min25 min a module, for regulatory, quality and business-development staff
Expanded5 h50 min a module, for technical staff who run the procedure day to day
Who takes this courseLengthTotal time
Business development and export salesBriefing1 h

What is in the course, module by module

6 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.

  1. 1Prepare for the initial trial order negotiation

    • Understand the customer's specific needs and project timelines before offering a trial.
    • Define clear success metrics for the trial order to align expectations.
    • Avoid the mistake of vague terms that lead to scope creep and cost overruns.
  2. 2Draft an effective trial order agreement

    • Identify the key clauses required in a pharmaceutical trial order agreement.
    • Ensure compliance with Good Manufacturing Practice (GMP) standards in the agreement.
    • Recognize the financial impact of poorly defined payment terms and delivery schedules.
  3. 3Oversee the qualification lot efficiently

    • Explain the purpose of a qualification lot in pharmaceutical manufacturing.
    • Understand the required documentation, such as the Certificate of Analysis (CoA) and Batch Record.
    • Prevent delays by proactively addressing potential issues during production and testing phases.
  4. 4Negotiate a comprehensive framework agreement

    • Identify the essential components of a long-term supply framework agreement.
    • Address regulatory requirements like those from the European Medicines Agency (EMA) or FDA.
    • Calculate the lifetime value of the deal to justify flexible pricing structures.
  5. 5Re-engage a stalled pharma deal

    • Recognize common reasons why pharmaceutical deals stall after initial engagement.
    • Implement strategies to re-establish communication and identify hidden concerns.
    • Understand the cost of inaction when a deal goes silent, leading to lost opportunities.
  6. 6Close the deal and build lasting relationships

    • Execute the final contract with all necessary legal and commercial approvals.
    • Establish a clear post-agreement communication plan for ongoing support.
    • Avoid the mistake of neglecting customer relationship management after signing the contract.

Price for this title

One licence, 6 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.

€2,340€3,744€5,850for the whole company, 12 months

Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.

Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.

Ask about custom courses and custom pricing

Who this is for

Roles: Business development and export sales,

Businesses: every kind of pharma company

Countries: India China Türkiye Korea Japan Taiwan Egypt, Gulf and MENA Brazil and Latin America Pakistan, Bangladesh and Vietnam United States Europe

What you receive

  • Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
  • Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
  • Companion workbook. Exercises and checklists per module, ready to file.
  • Full transcript. Searchable, printable, quotable in your procedures.
  • Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
  • Certificate per learner. Name, course, hours, guideline version, date.
  • Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.

English first. Other languages are available in test mode on request.

Request a free sample module

Free sample module

Hear one full module, in all three lengths, before you spend a cent. Tell us your company and the role you want trained, and we send a complete sample module with its workbook and transcript.

Request the free sample on WhatsApp

or email [email protected], or leave your details: