Courses › Sales skills, selling across cultures, and the objections per market
Selling to Middle Eastern buyers when you are from Korea: culture, meetings, decision makers and the mistakes that lose deals
Your team will learn why critical Middle East deals stall and how to close them.
The moment it goes wrong
A misinterpreted gesture or an overlooked protocol detail can halt a deal for months. This leads to lost revenue opportunities and wasted travel budgets for your sales team. Your competitors will secure those contracts while your team remains stuck.
What changes after this course
Your team will confidently initiate and conduct meetings with Middle Eastern buyers. They will understand key decision-making processes and cultural nuances. You will receive a full training record for your team, demonstrating their enhanced international sales capabilities.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand Key Cultural Drivers in Middle Eastern Business
- Recognize the importance of family and honor in business relationships.
- Explain the role of religious observances in daily business schedules.
- Identify common communication styles and how they differ from Korean norms.
2Prepare for Your First Meeting with Middle Eastern Buyers
- Choose appropriate business attire for various meeting contexts.
- Prepare culturally sensitive introductory remarks and small talk topics.
- Understand the correct exchange of business cards and seating protocols.
3Conduct Effective Meetings and Build Trust
- Master the art of indirect communication and reading non-verbal cues.
- Learn how to manage meeting agendas and expectations effectively.
- Avoid common conversational mistakes that can cause offense or confusion.
4Grasp Decision-Making Processes and Power Structures
- Identify key stakeholders beyond the immediate contact person.
- Understand the hierarchical nature of decision-making within organizations.
- Recognize how personal relationships influence deal progression and timelines.
5Present Your Pharma Products with Cultural Sensitivity
- Adapt product presentations to emphasize benefits valued by Middle Eastern clients.
- Formulate persuasive arguments that respect local business ethics.
- Address questions about product origin and quality in a reassuring manner.
6Negotiate Terms While Respecting Local Customs
- Learn the appropriate pace and style for negotiation discussions.
- Understand the importance of hospitality and shared meals during deal-making.
- Avoid aggressive tactics that can damage long-term business prospects.
7Handle Common Misunderstandings and Recover from Mistakes
- Recognize cultural faux pas related to personal space and eye contact.
- Identify the cost of misinterpreting silence or indirect refusals.
- Implement strategies to apologize sincerely and rebuild trust after an error.
8Maintain Long-Term Relationships and Follow-Up Effectively
- Develop strategies for consistent, respectful post-deal communication.
- Understand the value of personal visits and relationship nurturing.
- Ensure follow-up activities align with local expectations for partnership.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Korea
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module