Courses › Sales skills, selling across cultures, and the objections per market
Selling to Latin American buyers when you are from Taiwan: culture, meetings, decision makers and the mistakes that lose deals
Ensure your Taiwan sales team secures Latin American deals, not just meetings.
The moment it goes wrong
Your sales team works hard to get meetings with Latin American buyers, but deals often stall. Misunderstandings about relationship building or decision hierarchies lead to long silences and lost opportunities. Each lost deal means missed revenue targets and wasted travel budgets.
What changes after this course
After this course, your sales team will understand Latin American business etiquette and decision processes. They will build stronger relationships, communicate effectively, and close deals faster. You will receive a training record for each participant, documenting their completion of this critical training.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand core values shaping Latin American business relationships.
- Recognize the high importance of personal connections in business dealings.
- Identify the influence of family and trust in building commercial partnerships.
- Avoid the mistake of rushing business discussions before establishing rapport.
2Adapt your communication for clarity and respect in Latin America.
- Learn to use indirect communication effectively for sensitive topics and feedback.
- Understand the nuances of non-verbal cues and appropriate personal space.
- Avoid the mistake of being overly direct, which can be perceived as aggressive.
3Master Latin American meeting etiquette for productive discussions.
- Understand common meeting structures and expectations regarding punctuality.
- Learn how to present proposals by building context and personal connection.
- Avoid the mistake of interrupting or dominating the conversation during a group meeting.
4Identify and engage the true decision makers in Latin American companies.
- Recognize hierarchical structures and their impact on the speed of decision-making.
- Understand the importance of engaging gatekeepers and key influencers effectively.
- Avoid the mistake of only targeting one contact, missing the real power players.
5Build lasting trust and strong relationships with Latin American buyers.
- Learn strategies for consistent follow-up that reinforces personal connections.
- Understand the role of social events and informal interactions in business.
- Avoid the mistake of neglecting relationship maintenance after a deal closes.
6Negotiate effectively and close deals with Latin American partners.
- Understand common negotiation tactics and expectations regarding flexibility.
- Learn how to address pricing and terms with cultural sensitivity and patience.
- Avoid the mistake of setting rigid deadlines, which can stall the negotiation process.
7Resolve objections and manage challenges with cultural awareness.
- Learn culturally appropriate ways to address concerns and provide solutions.
- Understand the importance of maintaining harmony when problems arise.
- Avoid the mistake of directly confronting issues in a way that causes loss of face.
8Ensure post-sale success and cultivate future Latin American opportunities.
- Understand the importance of continued personal engagement after a deal is complete.
- Learn how to identify and pursue opportunities for long-term account growth.
- Avoid the mistake of disappearing after the contract is signed, damaging future prospects.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Taiwan
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module