Courses › Sales skills, selling across cultures, and the objections per market
Selling to Japanese and Korean buyers when you are from Taiwan: culture, meetings, decision makers and the mistakes that lose deals
Avoid losing critical deals with Japanese and Korean pharmaceutical partners.
The moment it goes wrong
Your sales team often misreads vital cues, leading to stalled negotiations and lost contracts. A single cultural misunderstanding can cost significant potential revenue and damage long-term business relationships. Deals sometimes collapse at the final stage due to unaddressed cultural missteps.
What changes after this course
After this course, your team will understand specific cultural nuances for successful sales in Japan and Korea. They will confidently conduct meetings, present proposals, and follow up effectively. You will receive a full training record and completion certificates for each participant.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand Japanese Business Culture for Stronger First Impressions
- Learn specific greetings and bowing protocols for Japanese executives.
- Identify the correct use of business cards (meishi) and their importance.
- Recognize non-verbal communication cues to build immediate rapport.
2Master Korean Business Etiquette to Build Trust Effectively
- Grasp the hierarchy and respect shown in Korean business interactions.
- Understand appropriate gift-giving practices and their timing.
- Learn how to address senior individuals using proper honorifics.
3Structure Effective Meetings for Japanese Buyers
- Prepare detailed agendas and distribute them well in advance of meetings.
- Present information clearly, allowing time for quiet consideration.
- Anticipate indirect communication and unspoken expectations during discussions.
4Conduct Productive Meetings with Korean Decision Makers
- Start meetings with appropriate small talk to establish personal connections.
- Present data and evidence clearly, focusing on benefits and reliability.
- Understand the importance of group consensus in Korean business decisions.
5Identify Key Decision Makers in Japanese Pharma Companies
- Recognize the specific roles and influence of different departmental heads.
- Understand the ringi-sho consensus-building process and its implications.
- Learn how to identify who holds true authority behind formal titles.
6Engage Korean Pharma Decision Makers Effectively
- Map the typical organizational structure of Korean pharmaceutical firms.
- Understand the role of seniority and personal relationships in approvals.
- Identify the key individuals who champion new proposals internally.
7Avoid Common Mistakes That Lose Japanese Deals
- Prevent misinterpretations of silence or indirect 'no' responses.
- Address the error of pushing for quick decisions without consensus.
- Recognize how neglecting follow-up protocols can damage trust.
8Prevent Costly Errors When Selling to Korean Buyers
- Avoid cultural faux pas related to dining or social interactions.
- Understand the risk of over-promising or making unsubstantiated claims.
- Learn how to recover from misunderstandings to save a potential deal.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Taiwan
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module