Courses › Sales skills, selling across cultures, and the objections per market
Selling to Indian buyers when you are from Taiwan: culture, meetings, decision makers and the mistakes that lose deals
Your Taiwan sales team can confidently close deals with Indian pharmaceutical companies.
The moment it goes wrong
A promising sales lead with an Indian pharmaceutical company suddenly goes cold after a few meetings. Your team might miss critical non-verbal cues or misinterpret communication styles, leading to stalled negotiations. This can result in lost revenue and wasted resources spent on developing the lead.
What changes after this course
Your sales team will understand Indian business etiquette and communication nuances for successful engagements. They will develop strategies to build trust and navigate decision-making processes effectively. You will receive a comprehensive training record and individual completion certificates for all participants.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand India's Business Culture and Core Values
- Recognize the importance of hierarchy and respect in Indian business interactions.
- Identify how family values and community ties influence business relationships.
- Learn about the concept of 'Jugaad' and its impact on problem-solving approaches.
2Communicate Clearly and Build Trust with Indian Buyers
- Discern direct versus indirect communication styles prevalent in India.
- Avoid misinterpreting non-verbal cues, which can lead to misunderstandings.
- Understand the importance of patience and repetition in business discussions.
3Master Meeting Etiquette and Presentation Skills
- Follow appropriate greetings and introductions to establish respect.
- Structure presentations to appeal to Indian preferences for detail and context.
- Recognize the role of small talk in building rapport before business discussions.
4Build Enduring Relationships for Long-Term Success
- Commit to consistent follow-up, which signals dedication to the relationship.
- Understand how personal connections often precede and influence business decisions.
- Avoid rushing the relationship-building process, which can appear transactional.
5Identify Key Decision Makers and Their Influence
- Map the typical hierarchy in Indian pharmaceutical companies to find influencers.
- Recognize that final decisions often involve multiple stakeholders, not just one person.
- Understand how family ownership structures can impact the speed of approvals.
6Negotiate Effectively and Handle Objections
- Prepare for detailed price negotiations and understand common bargaining tactics.
- Address objections by focusing on long-term value and mutual benefits.
- Avoid making quick concessions, which can be perceived as weakness in negotiation.
7Avoid Common Mistakes That Lose Deals
- Recognize the cost of failing to follow up promptly after initial meetings.
- Understand how disrespecting hierarchy can damage trust and derail a deal.
- Learn why over-promising and under-delivering can permanently ruin a relationship.
8Adapt Your Taiwanese Selling Strengths for India
- Utilize Taiwan's reputation for quality and reliability in product discussions.
- Apply your meticulous planning skills to anticipate Indian buyer needs.
- Integrate your strong work ethic with Indian relationship-building practices.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Taiwan
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module