Courses › Sales skills, selling across cultures, and the objections per market
Selling to Indian buyers when you are from Korea: culture, meetings, decision makers and the mistakes that lose deals
Ensure your Korean team closes more Indian pharma deals, avoiding costly cultural errors.
The moment it goes wrong
Your Korean sales team might misinterpret silence or indirect answers during negotiations in India. This can lead to stalled discussions and a failure to secure crucial supply contracts. Such misunderstandings cost not only the immediate deal but also future market access and reputation.
What changes after this course
Your sales professionals will confidently engage Indian buyers, understanding their communication styles and decision processes. They will know how to build trust and avoid common pitfalls. You will receive a training record for each participant, confirming their enhanced cultural competency.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand Indian Business Culture Foundations
- Learn key cultural values that influence Indian business interactions.
- Identify common misunderstandings between Korean and Indian business norms.
- Recognize the importance of hierarchy and respect in Indian professional settings.
2Master Effective Communication with Indian Buyers
- Discern direct versus indirect communication patterns in Indian business.
- Practice active listening techniques to interpret nuanced Indian responses.
- Avoid communication errors that can cause offense or confusion during talks.
3Conduct Successful Meetings in India
- Prepare for meeting logistics, including greetings and seating arrangements.
- Understand the flow of a typical Indian business meeting agenda.
- Prevent common meeting faux pas that can derail a potential agreement.
4Identify Key Decision Makers and Influencers
- Map the organizational structure to pinpoint actual decision-making authority.
- Recognize the role of family and personal relationships in business decisions.
- Understand how group consensus and individual power shape buying choices.
5Adapt Your Negotiation Strategy for India
- Learn common Indian negotiation tactics and counter-strategies.
- Understand the importance of flexibility and long-term value in discussions.
- Avoid aggressive sales approaches that can prematurely end a deal.
6Prevent Costly Mistakes in Indian Deals
- Identify cultural misinterpretations that lead to deal termination.
- Recognize the financial and reputational cost of failing to understand local customs.
- Develop strategies to recover from initial errors and rebuild trust effectively.
7Build Strong, Lasting Relationships with Indian Partners
- Understand the value of personal rapport beyond transactional interactions.
- Learn methods for demonstrating sincerity and commitment to long-term collaboration.
- Foster trust that underpins successful, repeat business opportunities.
8Execute Effective Post-Meeting Follow-Up
- Structure follow-up communications to maintain momentum and clarity.
- Address potential delays or unspoken concerns after an initial meeting.
- Secure the next steps and confirm commitments without appearing overly pushy.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Korea
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module