Courses › Sales skills, selling across cultures, and the objections per market
Selling to Americans when you are from Türkiye: culture, meetings, decision makers and the mistakes that lose deals
Your team will close more US deals by understanding American business culture.
The moment it goes wrong
When your sales team misunderstands American business norms, proposals sit unreviewed. Missed cues in initial meetings can lead to silence instead of follow-up calls. This costs valuable time and directly impacts your quarterly sales targets for the US market.
What changes after this course
After this course, your sales team will confidently navigate American business interactions. They will know how to adjust communication for successful outcomes. You will receive a full training record and completion certificates for each participant.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand Core American Business Values
- Identify key American values like directness and individualism in professional settings.
- Recognize how a focus on efficiency shapes meeting agendas and decision-making processes.
- Understand the importance of personal accountability and initiative in US business culture.
2Prepare for Successful Initial Meetings
- Learn how to structure an American-style meeting agenda to set clear expectations.
- Understand the appropriate level of formality and small talk for first encounters.
- Avoid common conversational mistakes that can create misunderstandings or discomfort.
3Master Effective Communication Strategies
- Practice using direct and concise language to convey your message clearly and efficiently.
- Learn to interpret non-verbal cues and body language common in American business interactions.
- Understand the nuances of giving and receiving feedback in a constructive American context.
4Build Rapport and Trust with US Clients
- Discover strategies for building professional relationships based on mutual respect and shared goals.
- Identify appropriate topics for professional small talk to foster connections without overstepping.
- Understand the value of follow-up communication in reinforcing trust and commitment.
5Navigate Decision-Making Processes
- Recognize the typical hierarchy and individual roles in American corporate decision-making.
- Learn how to identify and engage with key stakeholders and economic buyers effectively.
- Understand the common timelines and stages involved in the American sales cycle.
6Present Your Value Proposition Powerfully
- Structure presentations to highlight benefits and return on investment for American audiences.
- Learn to address potential objections proactively with data-driven evidence.
- Understand the importance of clear, concise proposals that focus on tangible outcomes.
7Avoid Common Cultural Pitfalls
- Identify specific cultural misunderstandings that can derail a deal with American counterparts.
- Learn how to adapt your negotiation style to align with American expectations for transparency.
- Understand the cost of misinterpreting legal or contractual language in US business agreements.
8Sustain Long-Term Client Relationships
- Develop strategies for consistent follow-up and ongoing client engagement after a sale.
- Understand the importance of delivering on promises to maintain client satisfaction.
- Learn how to address post-sale issues promptly and professionally to preserve trust.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Türkiye
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module