Courses › Sales skills, selling across cultures, and the objections per market
Selling to Americans when you are from Taiwan: culture, meetings, decision makers and the mistakes that lose deals
Your team needs to close deals with American clients, but cultural gaps are costing you.
The moment it goes wrong
Your sales team struggles to build rapport with American pharma executives. Meetings feel awkward, and key decision-makers remain elusive. This leads to stalled negotiations and lost opportunities, directly impacting your quarterly revenue targets.
What changes after this course
After this course, your sales team will confidently navigate American business culture. They will know how to run effective meetings and identify true decision-makers. You will receive a training record for each participant, demonstrating their enhanced cross-cultural selling skills.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand American Business Culture and Core Values
- Learn the emphasis on direct communication in American business interactions.
- Identify key American values like individualism and efficiency in professional settings.
- Recognize how American work-life balance differs from Taiwanese expectations.
2Master First Impressions and Effective Communication
- Craft compelling email introductions that resonate with American recipients.
- Practice active listening techniques crucial for building trust in conversations.
- Understand the role of small talk and professional networking in the US.
3Conduct Successful Meetings with American Pharma Executives
- Structure meeting agendas that align with American expectations for efficiency.
- Learn appropriate verbal and non-verbal cues during US business discussions.
- Follow up effectively after meetings to reinforce commitments and next steps.
4Identify and Engage Key American Decision Makers
- Pinpoint the true influencers and ultimate decision-makers within US pharma companies.
- Develop strategies to gain access to senior-level American executives.
- Understand the typical hierarchy and approval processes in American corporations.
5Negotiate Deals with Confidence in the American Market
- Apply American negotiation tactics that prioritize clear outcomes and win-win scenarios.
- Handle objections and counter-offers in a direct yet professional manner.
- Recognize common legal and contractual frameworks used in US pharma deals.
6Avoid Common Mistakes That Lose American Deals
- Identify critical communication errors that can lead to misunderstandings or distrust.
- Understand the cost of failing to meet American deadlines and follow-through.
- Recognize cultural faux pas that can damage rapport and derail negotiations.
7Build Strong, Long-Term American Business Relationships
- Cultivate trust and credibility with American partners over time.
- Understand the importance of consistent communication and reliability.
- Learn how to manage expectations and deliver on promises in the US market.
8Navigate Post-Deal Follow-up and Cultural Nuances
- Implement effective post-sales support that meets American service standards.
- Address issues and feedback directly and professionally with US clients.
- Maintain ongoing communication to strengthen partnerships and explore future opportunities.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Taiwan
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module