Courses › Sales skills, selling across cultures, and the objections per market
Selling to Americans when you are from Korea: culture, meetings, decision makers and the mistakes that lose deals
Your Korean sales team can close more deals with American pharma clients.
The moment it goes wrong
Your team works hard but American deals stall or disappear. Misunderstandings in initial meetings waste weeks of effort. Not understanding direct communication styles can lead to proposals that miss key client needs, costing your company potential revenue and market share.
What changes after this course
After this course, your sales team will confidently approach American clients. They will understand communication nuances and tailor proposals effectively. You will receive a training record and certificates for each completed team member, documenting their enhanced cultural selling skills.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 1 h 20 min |
| Owner, CEO and board | Briefing | 1 h 20 min |
| Marketing and communications | Briefing | 1 h 20 min |
What is in the course, module by module
8 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Understand American Business Culture
- American business emphasizes direct communication and individual achievement.
- Learn why prompt decision-making is valued over consensus in many US companies.
- Understand the cost of misinterpreting casual greetings as lack of seriousness.
2Prepare for Initial American Client Meetings
- Prepare concise agendas and clear objectives for your first meeting.
- Practice the art of the American elevator pitch to grab attention quickly.
- Avoid the mistake of over-explaining without first identifying core interests.
3Master American Meeting Etiquette
- Learn how to participate actively and interrupt politely in US discussions.
- Understand the importance of time management and punctuality in American meetings.
- Recognize that silence can be misinterpreted as disagreement or lack of confidence.
4Communicate Effectively with American Decision Makers
- Identify the key stakeholders and their specific roles in American purchasing decisions.
- Craft messages that clearly state benefits and return on investment for the US context.
- Avoid the common error of lengthy introductions before getting to the main point.
5Build Trust and Rapport with American Clients
- Discover how small talk and personal anecdotes contribute to professional relationships.
- Learn to provide honest feedback and accept constructive criticism directly.
- Understand how a lack of transparency can quickly erode trust in American deals.
6Negotiate Successfully in the American Style
- Prepare for direct negotiation tactics and be ready to state your bottom line clearly.
- Learn to identify and respond to common American negotiation strategies.
- Recognize that delaying a direct "no" can be seen as misleading, costing future opportunities.
7Follow-up and Close Deals with American Companies
- Structure your follow-up communications to be clear, concise, and action-oriented.
- Understand the importance of a clear call to action in all proposals and emails.
- Avoid the mistake of ambiguous commitments that can lead to deal stagnation.
8Avoid Common Cross-Cultural Selling Mistakes
- Identify cultural assumptions that can derail a promising deal with American partners.
- Learn to adapt your sales materials and presentations for a US audience.
- Understand how failing to research specific company values can lose a significant contract.
Price for this title
One licence, 8 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Owner, CEO and board, Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: Korea
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module