Courses › Sales skills, selling across cultures, and the objections per market
Running a sales meeting in your second language: vocabulary, pace and the sentences to rehearse
Your next international sales meeting's success depends on clear, confident communication.
The moment it goes wrong
A pivotal sales call with a key international client can quickly derail if your team struggles with language. Misunderstandings about product specifications or pricing terms lead to frustration and missed opportunities. This hesitation costs potential deals and damages your company's global reputation.
What changes after this course
Your sales team will confidently articulate value propositions and handle objections in their second language. They will speak with clarity, manage meeting pace, and build stronger client relationships. You will receive a full training record for each participant, confirming their enhanced communication skills.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 50 min |
What is in the course, module by module
5 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Mastering Essential Sales Vocabulary
- Identify the core pharmaceutical sales terms crucial for product descriptions.
- Learn precise phrases for discussing pricing, contract terms, and delivery schedules.
- Understand common client objections and the exact words to address them effectively.
2Controlling the Pace of Your Meeting
- Learn techniques to slow down your speaking without sounding hesitant or unsure.
- Practice using strategic pauses to emphasize key points and allow for comprehension.
- Discover how to manage the overall meeting rhythm to maintain client engagement.
3Rehearsing Key Sentences and Phrases
- Develop a personalized script of opening statements and agenda setting phrases.
- Rehearse specific sentences for presenting product benefits and competitive advantages.
- Prepare clear closing remarks and follow-up action statements for every meeting.
4Handling Questions and Objections
- Practice active listening techniques to accurately understand client questions in a second language.
- Formulate concise and professional answers to common technical and commercial queries.
- Learn specific phrases to politely seek clarification or manage complex objections.
5Building Rapport and Cultural Nuances
- Understand common cultural differences in international business communication styles.
- Learn polite phrases for introductions, small talk, and building professional relationships.
- Identify communication mistakes that can inadvertently create barriers with international clients.
Price for this title
One licence, 5 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Business development and export sales,
Businesses: every kind of pharma company
Countries: India China Türkiye Korea Japan Taiwan Egypt, Gulf and MENA Brazil and Latin America Pakistan, Bangladesh and Vietnam United States Europe
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module