Courses › Sales skills, selling across cultures, and the objections per market
Presenting your company in fifteen minutes: the story, the proof, the ask
Ensure your team closes more deals by mastering your company's compelling narrative.
The moment it goes wrong
Your team frequently struggles to articulate your company's core value and unique story in concise meetings. This often results in lost attention from key stakeholders and missed opportunities for funding or collaboration. The cost is measured in stalled projects and significant revenue gaps.
What changes after this course
After this course, your team will clearly present your company's story, supported by verifiable proof, and make a precise ask. You will receive a full training record for all participants and individual certificates of completion.
How long it takes, by who is listening
Nobody spends a day in a classroom. Every module exists in three lengths; a person takes the length their role needs, and every length ends with the same recorded questionnaire, so the training record is complete either way.
| Who takes this course | Length | Total time |
|---|---|---|
| Business development and export sales | Briefing | 50 min |
| Marketing and communications | Briefing | 50 min |
What is in the course, module by module
5 modules. Under each title are the three things the listener can do afterwards; the audio itself runs 10 to 50 minutes depending on the length chosen. Each module ends with a multiple-choice questionnaire whose result is recorded per person for your auditor. Your human-resources or quality manager decides what counts as passed and when a level is retaken.
1Craft a compelling core story for your company
- Learn the three essential components of a persuasive company narrative for any audience.
- Understand the common mistake of leading with features instead of customer problems and its impact.
- Identify your company's unique value proposition according to the "Jobs-to-be-Done" framework.
2Structure your 15-minute presentation effectively
- Apply the "Problem-Solution-Impact-Ask" framework to organize your presentation flow.
- Decide on the optimal balance of slides versus conversational delivery for your audience.
- Avoid the mistake of overloading slides with text, which disengages listeners and costs attention.
3Gather and present credible proof points
- Identify the most impactful types of evidence, from clinical data to regulatory approvals.
- Understand how to reference key documents like FDA guidance or EMA directives appropriately.
- Learn the rule of three for supporting statements to maintain audience retention and credibility.
4Formulate a clear and direct ask
- Define specific, measurable, achievable, relevant, and time-bound objectives for your ask.
- Understand the common mistake of making vague requests and its cost in delayed decisions.
- Decide when to make your ask in the presentation for maximum impact and positive response.
5Practice and refine your presentation delivery
- Master techniques for concise communication and effective time management during your presentation.
- Learn how to anticipate difficult questions and prepare thoughtful, data-backed responses.
- Understand the mistake of neglecting practice and its cost in a hesitant or unconvincing delivery.
Price for this title
One licence, 5 modules in all three lengths, included in every purchase, every employee of the legal entity, 12 months. Pick your company size.
Cheaper as part of a track pack or company library. Delivered within 72 hours of payment or the course is free.
Custom course or custom pricing? A course built on your own procedures and products, a mixed bundle, several legal entities, or a budget that does not fit a table: tell us on WhatsApp and you have a written quote the same day.
Ask about custom courses and custom pricingWho this is for
Roles: Business development and export sales, Marketing and communications,
Businesses: every kind of pharma company
Countries: India China Türkiye Korea Japan Taiwan Egypt, Gulf and MENA Brazil and Latin America Pakistan, Bangladesh and Vietnam United States Europe
What you receive
- Audio modules in all three lengths, included in every purchase. The briefing for the board and the sales floor, the standard run for regulatory and quality, the expanded walk-through for the bench. One price buys all three; each person takes the length their role needs. Listen on the commute, at the bench, in the car.
- Made to be listened to. A narrator with character, a story in every module and real examples from the buyer's side of the table. Not a read-out of the guideline that puts the room to sleep.
- Companion workbook. Exercises and checklists per module, ready to file.
- Full transcript. Searchable, printable, quotable in your procedures.
- Source for every fact. Each statement links to its guideline, regulation or paper, so an auditor can check it.
- Certificate per learner. Name, course, hours, guideline version, date.
- Auditable training record. Per-person export for your quality file, the document inspectors ask for under EU GMP Chapter 2.
English first. Other languages are available in test mode on request.
Request a free sample module